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/ Education Case Studies
There’s a lot of clutter in higher education marketing. High school students are savvy and discerning, putting serious consideration into one of most important decisions of their lives: selecting a college.
Regis University, Colorado’s Jesuit University, truly believes that every single thing you do in life matters. It’s unique to their Jesuit heritage.
“Everything Matters” is the central tenet of their newly revamped enrollment marketing platform that addresses every part of the high school student journey and decision making process.
3%
Increase in applications.
32%
Increase in deposits.
Brand-Centric Message Platform
We helped Regis showcase their passion and dedication to all areas of a student's life, including education, connection, experience, career path, joy, inquisitiveness and spirituality.
It asserts Regis' commitment to a wealth of life experiences, both on and off campus, along with their knowledge to guide students on the paths they choose.
Broad and universal in scope, the campaign focuses on Regis' attention to every detail of campus life with a sense of joy, wonderment and a Jesuit passion.
12%
Increase in inquiries.
57%
Increase in campus visits.
Adding Regis to the Consideration Set
We created a pocket-sized Regis Field Guide that informs and educates prospective students and their parents. It's lightweight and small enough for Regis' Admissions Counselors to bring along to college fairs – often the first place students will be introduced to the school.
The Field Guide is filled with captivating stats and details and encourages students to look closer at Regis and schedule a campus visit in Denver.
Supporting the Campus Visit
Visiting campus is one of the more important steps of the student's decision making process.
So we created a paperbound Visit Journal as a valuable guide to support campus visits.
It's filled with questions, tips and areas for notes to spur thinking. More importantly, it lets students remember notable things about their visit long after they’ve left campus.
Awards & Recognition
Regis University and Primacy were honored with awards from the following associations:
Matt Cyr
VP, Strategic Practices
Higher Education Lead
Matt Cyr is the VP of Strategic Practices and Practice Lead for higher education. Prior to joining Primacy he was the Director of Digital Marketing at Clark University - where he led a comprehensive digital strategy implementation, including launch of a new website - and Director of Digital Strategy at Northeastern University’s College of Professional Studies.
Talk to Matt
