Drive Participation and Donation During Emmanuel’s Centennial Celebration:
Emmanuel College shared a clear goal with the Primacy team: they wanted to create the greatest centennial website higher education has ever seen.
But more than just a beautiful microsite, it needed to be effective. Acting as a hub for a massive year-long event, the site needed to keep alumni, students, faculty, donors, and other community members engaged, informed, and, most importantly, excited for ongoing celebrations. Furthermore, the centennial presented an important fundraising opportunity for Emmanuel as they continue to build for the next 100 years, and needed to support existing fundraising efforts while complementing the recruitment efforts of the main Emmanuel website.
- User Experience
- Creative Development
- Content Strategy