"Wouldn’t it be cool if…"

"How awesome would it be if…"

At Primacy, we love sentences that start like that. But we live for what comes after the ellipses. Over the years, some of our best work and our biggest ideas began with a simple

Imagine If...

VR VR

Virtual Reality could make actual reality better

Virtual Reality could make actual reality better.
Bots AI

Technology could make health care a lot less painful

VR VR

The smart folks at MIT wanted to hear us talk VR

The smart folks at MIT wanted to hear us talk VR.
Mixed Reality Mixed Reality

Architects could get a bird's eye view without sprouting wings

Microsoft Kinect Gesture Recognition

The hospital wasn't such a scary place for kids

The hospital wasn't such a scary place for kids.
Wearables Wearables

Attendees could wander your event with a goal in mind

VR VR

You could tour campus without leaving home

You could tour campus without leaving home.
Bots AI

Our newest (and smartest) employee was named Alexa

VR VR

Customers could see your projects around the world, virtually

Customers could see your projects around the world, virtually.
Gesture Recognition Gesture Recognition

Our next webinar topic was chosen by a show of hands

VR VR

Accepted students could make themselves at home before move-in day

Accepted students could make themselves at home before move-in day.
Glass Glass

You could ride along on a race to cure cancer

Microsoft Kinect Gesture Recognition

Smiling for the camera really could make a difference

Smiling for the camera really could make a difference.
Justin Lutz
Justin Lutz
Lead Innovation Technologist
Justin has been at the forefront of emerging tech developing cutting edge XR and AI-based solutions. As an award-winning developer with a design background, Justin specializes in identifying opportunities for functional innovation and alternative approaches to traditional problems.
Talk to Justin