As the go-to platform for organizations looking to deepen their relationships with prospects and customers, Salesforce can be a powerful tool, but it’s not a silver-bullet (let’s be real, nothing is.)

With over a dozen product offerings, hundreds of integrations, thousands of configurations, and certifications that come in all shapes and sizes, it’s easy to get overwhelmed by Salesforce. We get it.

But with thoughtful application and a knowledgeable guide, Salesforce can dramatically streamline (or even automate) business processes, create efficiencies with sales and service teams and much more; which means more productive employees, happier customers, and a C-Suite that sleeps well at night.

A registered Salesforce Partner, Primacy works with clients to understand their unique challenges and goals, no matter what stage of the process they’re in.

Whether you’re migrating from a current CRM over to Salesforce, adding Email and Marketing Automation to an existing Salesforce environment, optimizing a current implementation or just looking for some objective advice on what’s possible; our team can help.

With multiple certifications, our team of in-house experts includes Salesforce architects, consultants, Apex developers and more. We have experience in verticals including Higher Education, Healthcare, Transportation, Manufacturing and Retail. Backed by the strength and capabilities of the extended Primacy team, we help organizations leverage the full benefits of the Salesforce platform, maximizing ROI and reducing risk.

Not unlike a website or a marketing plan, Salesforce isn’t just a “set it and forget it” solution. Along with providing strategic support and execution in marketing automation, email campaigns, and reporting, Primacy can also provide ongoing support in the technical and administrative maintenance of a Salesforce environment, keeping it running like a well-oiled machine of operational efficiency and happiness.

Salesforce can truly transform businesses, but change (yes, even positive change) is hard – but no matter what you need we can help make it easy, all you have to do is ask.

Salesforce Partner

Jeremy Walker

Jeremy Walker
VP, Engagement Strategy

Jeremy Walker leads our Engagement Marketing team, helping businesses connect with their customers at every point of interaction. Jeremy’s 20 years of experience in digital marketing includes a heavy focus on CRM and MarTech, media, search, email, analytics, and business intelligence.

Talk to Jeremy
Jeremy Walker


Of Fortune 100 companies use at least one Salesforce App


Salesforce customers report an average 25% increase in marketing ROI


Improved customer retention through using a CRM such as Salesforce

Service Offerings


From user interfaces to data migration, security modeling and reports and dashboards, Primacy can ensure the implementation Salesforce at your organization is efficient and effective for all stakeholders involved.


Let Primacy be your guide through the process of identifying business requirements, and the ways Salesforce products can alleviate slow, clunky and ineffective processes and technologies.


Our integration experience includes a variety of Email and Marketing Automation Platforms such as Salesforce Marketing Cloud, Marketo, and Pardot as well as integrations with web services and custom applications via APIs.


Using tools within the Salesforce platform, we can develop custom business logic and interfaces to extend other systems and programs to work seamlessly with Salesforce – because where there’s fewer moving parts, there’s fewer broken pieces.

App Development

Instead of trying to retro-fit Salesforce into your unique business processes, Primacy can design, build and implement custom applications to help different users from within your organization get the most out of Salesforce.


Primacy can offer an optimization plan to meet new or changed business objectives, keeping Salesforce doing what it’s supposed to: helping you and your team be successful at what you do.

Salesforce Partner

Salesforce Partner

Salesforce Partner

Primacy’s in-house Salesforce certifications include: Salesforce Administrators, App Builders, Consultants, Developers, Marketing Cloud and Pardot Experts, and other Specialists.

We’ve worked with Salesforce products including Sales Cloud, Services Cloud, Marketing Cloud, Commerce Cloud, Community Cloud, Health Cloud, Education Cloud, Analytics, Pardot and more.

“Primacy has been a great strategic and executional partner for our Salesforce needs at Meemic. In addition to laying the foundation to stand up the platform, they’ve executed email marketing campaigns from strategy to deployment, and provide ongoing reporting, analytics and insightful recommendations to help drive customer acquisition and retention.”

- Peg C. (Marketing Manager, Meemic Insurance Company)