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If you blinked, you may have missed it. Marketing has changed. It's not just advertising, media and customer communications anymore.

These days, it's all those things, plus a healthy dose of business strategies, customer experiences, brand activation, employee/partner engagement and data-driven insights—all shaken together (not stirred) to create a potent marketing solutions cocktail.

The digital landscape has redefined the possibilities and purposes of marketing. Every day, your customers are exposed to more valuable, enriching and innovative online experiences than ever before.

And that means you need to take a more active role in defining, and contributing to, your organization’s strategic direction and vision.

By understanding your business drivers and your customers' expectations, we can help move your business forward—today and into the future. And knowing more about what makes your business tick and what your audience is looking for allows us to deliver tangible ROI that impacts your goals and reinforces your brand's narrative.

Comprised of strategy and insights, marketing and analytics, our team understands what needs to be done to help you reach more qualified prospects online.

From utilizing innovative research and analytic methods that uncover unique insights, to activating integrated media, search, social and mobile programs, we balance the strategic with the practical (and measurable)—creating customer-driven strategies, ecosystems and programs that are contextually relevant and activate customers around your brand by anticipating their needs and delivering on them.

In other words, we get what success looks like for our clients. And we know how to get you there.

If you blinked again, don’t worry. We didn’t. Give us a call and we’ll let you know what happened.

Richard Giannicchi

Connecticut

Richard Giannicchi
SVP Marketing

Rich’s leadership style is grounded in a philosophy of putting clients first. His customer-first approach has driven breakthrough solutions for brands like L’Oreal, Subway, General Mills and Citi. It’s also earned him some serious industry recognition from OMMA, Mixx, Echo, and Webby.

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Richard Giannicchi

What we Do

We strive for impactful solutions that balance the strategic with the practical and measurable:

Search Engine Optimization (SEO)

Our experts are skilled at enhancing search visibility and traffic for your brand. Staying ahead of industry changes and relentless optimization ensure that your products, services and locations rank highly in search results.

Search Engine Marketing (Paid Search)

Paid Search provides immediate and consistent search traffic to maximize awareness, engagement and customer acquisition. Especially in mobile, these are the top listings in search – relying solely on organic search is no longer an option.

Media Planning & Buying

Our experts give you a holistic view of the media ecosystem – and the channels and tactics that will work best for your brand. From offline to online, or mobile to desktop, we’ll help you reach your business goals.

Display Advertising

Display advertising not only creates cost-efficient awareness through high impact ads, but also helps aid in lead generation and sales. We’ll help maximize the impact of your media by retargeting your best customers and prospects with highly relevant messaging.

Social Advertising

Social advertising has become the most cost-efficient means of creating brand awareness and hyper-targeting key demographics. It’s now the second-most cost effective customer acquisition channels for many industries. Need a plan to promote your brand on Facebook, Twitter, LinkedIn or other networks? We can help.

Salesforce Partnership

Salesforce is the world’s leading Customer Success Platform and the largest enterprise cloud ecosystem. As a Salesforce partner, Primacy is committed to helping our customers transform their business. Along with a team of Salesforce-certified architects, developers and marketing experts, we bring years of experience and best practices to each project and provide services across all Salesforce Clouds and products.

SalesForce Partner

Online Video

You already know that the internet is great place to promote your videos. With so many possible platforms (Pre-roll, mid-roll, post-roll, in-banner video, YouTube’s multiple options), we’ll chart a path to help you meet your goals and objectives.

Online Radio

With nearly 2/3rds of all internet users listening to online radio and much of that via mobile, this is an increasingly important channel. We’ll help you select the right mix of audio, video and banner ads and the right place to reach your audience.

Mobile Advertising

Mobile includes all of the digital channels typically referenced for Desktop. Some channels/tactics like Facebook Newsfeed Ads and Online Radio, are primarily mobile. Regardless, mobile ad technology, creative and the post-click user experience are highly specialized and need to be addressed. We can help.

Social Media Management

Customers and prospects expect your presence in Social Media. Are your platforms ready to engage customers and begin conversations with prospects? Your brand is being discussed every day and we'll help you navigate the plethora of channels through which this is happening.

Email Marketing

Did you know that nearly half of all email is opened on mobile phones? We can bring your email program up to date and help turn this channel into a significant source of lead generation and customer advocacy.

Marketing Automation

Marketing automation allows marketing and sales departments to manage and customize prospect interactions on a single centralized platform. We work closely with your marketing and sales teams to create a unified vision for your company and help achieve your business goals. Our expertise in marketing automation and digital strategy includes assessment and selection, customer journey and personas, award winning creative, campaign design and execution, support and management, and data-led analytics.

Marketing Strategy

Successful marketing campaigns start with insightful planning and market research. By gathering and analyzing information, we can identify KPIs to ensure your brand’s goals are met. We’ll build a relationship with your team – working to understand your customers and helping you better connect with them. Our marketing strategy capabilities include in depth market research, brand strategy and planning, communications planning, content strategy, digital architecture development, and brand voice development.

Content Marketing

Get savvy with your content and deliver the right message to the right person at the right time. Every business is now a publisher; we'll help you develop the strategy and plan necessary to meet this new challenge.

Landing Page Optimization

You're spending money to drive traffic to your website, maybe even custom built Landing Pages. Is your traffic converting? What works on the page and what doesn’t? We’ll significantly enhance the value of paid traffic through Landing Page testing and optimization.

Advanced Analytics

We help our clients make the most of their marketing investments through rapid response measurement, interpretation and optimization. We drill into website, social and media data to uncover the insights that will improve your programs and refine your greater marketing strategy.

Cross Channel Media Analysis

Understanding which media channels are most effective, especially when combined, ensures the maximum return on your advertising investment. We'll help you implement a multi-channel attribution program that accurately values awareness and engagement media, not just the channels closest to conversion.

Competitive Benchmarking

Want to know how you stack up against your competitors? We can help. From performance in search, media and social to website strength, we'll identify where you lead, what you can learn, and what you should do.

Customer Relationship Management

When marketing automation is integrated with a CRM, the powerful functionality allows us to track and analyze all touchpoints with prospects and customers from the moment of lead generation to the close of the sale. We help you understand who your customers are and work with you to implement the technology and strategy needed to help you improve your customer relationships. Our expertise in CRM includes consultation and selection, design and integration, strategy and management, sales enablement, and pipeline design and management.