The Industrial Age has long given way to the Age of the Customer. They – along with your sales force, employees and channel partners – expect experiences that are not just useful and usable, but enjoyable, contextual and smart.
On top of this, global competition is intensifying, with constant pressure to innovate, collaborate and prove clear ROI.
We get it. We've partnered with some of the world's most iconic manufacturers and makers to reimagine and optimize digital experiences and marketing.
We reinvented Sikorsky's website to reflect the innovation of the world’s leading Helicopter manufacturer. We redefined electrical product maker Hubbell’s global intranet to spur employee collaboration and cohesion among its diverse brands. And we partnered with software maker SunGard to envision the journey of their C level customers and the content that will delight them.
Primacy helps manufacturers and makers in Aerospace and Defense, Aviation, Electrical Components, Pharmaceuticals, Technology, Transportation and Industrial Machinery create customer-first digital experiences and marketing programs. We combine our vertical industry know-how with cross-industry expertise to invent, disrupt, delight, and create meaningful impact.
Whether your customers are demanding homeowners, skeptical dealers, needy sales people, C-suite executives, tech-savvy engineers, or overwhelmed architects...we will not rest until we understand what makes them tick and how your brand is uniquely suited to help them.
Ask Mike about:
- Customer journey mapping and persona development
- Digital strategy, roadmaps and business cases
- Sales force enablement apps and demos
- Improving online visibility, marketing and lead generation
- Employee collaboration and communications
- Immersive video and 3D experiences
- Content strategy to support the sales process
- Customer service portals
- Social communities
- Responsive digital experiences
Practice Area LeadTalk to Mike