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The pace of change in the healthcare industry has never been faster. The days of prospective patients relying on their local hospital to meet their medical needs are over.

Hospitals are in a constant cycle of differentiation and competition for patients, doctors and nurses. Payers are adapting to a new marketplace—where millions of people are comparison shopping for insurance and physicians like they're shopping for hotels or cars. Accountable Care Organization (ACO) efforts, Electronic Medical Records (EMR) implementation, financial pressures, patient portals, and service line initiatives all complicate traditional healthcare marketing programs.

At the center of it all is the consumer. Armed with 4G and a smartphone, she's reading physician reviews, researching care, paying her bills and scheduling three back to school physicals in line at the grocery store. Her satisfaction with your online experience may be your biggest challenge yet.

Digitally reshaping the healthcare revolution – for patients, physicians, payers, providers and anyone else starting with a P.

Primacy blends an in-depth understanding of the healthcare industry with experience in bringing digital programs to life. That means you've got a partner with a pretty specialized skill set that gets your unique challenges and can help guide you toward tomorrow's opportunities.

Take a look at how we've helped hospitals, healthcare systems, insurers and other health-orientated organizations embrace their digital potential across every touch point with digital marketing, service line campaigns, responsive web design, mobile technology, content management systems (CMS), hospital intranet development and more.

Ask Rosie about:

  • Increasing patient satisfaction and engagement
  • Improving access and utilization across facilities
  • Enhancing brand awareness
  • Increasing patient inquiries
  • Delivering an online experience across devices
  • Driving enrollment volume
Rosie Walker

Rosie Walker

Strategist

Talk to Rosie
Rosie Walker

Capabilities

Analytics

Track, measure and optimize the performance of your healthcare campaigns.

Content Management

Content Management System (CMS) evaluations to full-scale CMS implementations.

Content Strategy and Web Governance

Deliver the right message, at the right time, to the right audience. Manage site authors and content editors.

Employee Portal/Intranet

Full-scale redesign and development of employlee portals. Distribute content and automate processes for doctors, physicians, nurses and staff.

Microsites

Targeted content for patients.

Mobile

Responsive web design to mobile and tablet friendly sites to native mobile apps. And everything in between.

Paid Search Campaigns (SEM)

Make every click count and achieve a higher ROI with paid search campaigns.

Search Engine Optimization (SEO)

Drive and optimize organic traffic from branded and unbranded keywords.

Strategy

Research and discovery, stakeholder interviews, persona development, customer journey mapping, and more.

Website Development

Full-scale website redesign and development.