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The pace of change in the healthcare industry has never been faster. The days of prospective patients relying on their local hospital to meet their medical needs are over.

What it means to deliver care is evolving as cost considerations and utilization patterns evolve. The transition to less centralized delivery models and an increase in distributed care are driving the role of digital to ensure optimal patient experience and create the cohesion necessary to seamlessly access care. Consumers are demanding more connectivity to their health teams, more transparency, and more control over their medical care.

The need for healthcare organizations to compete is changing the landscape of care. Consolidation and cost-shifting make the need to communicate with customers more pressing than ever before. Unique to healthcare, marketing efforts require value-added experiences for prospective and established consumers to improve the efficiency and quality of the care they receive.

Primacy blends an in-depth understanding of the healthcare industry with bringing digital programs to life. Our full-service branding capability rounds out the experience and allows us to address your unique challenges, helping to guide you toward tomorrow's opportunities.

Take a look at how we've helped hospitals, healthcare systems, insurers and other health-orientated organizations embrace their digital potential across every touch point with digital marketing, service line campaigns, responsive web design, mobile technology, content management systems (CMS), hospital intranet development and more.

Jeff Johnson

Jeff Johnson

Practice Area Lead

Jeff is a strategic leader and creative catalyst intent on developing exceptional experiences in an increasingly digital-first world. He has worked with dozens of universities and healthcare systems over the past 20+ years.

Jeff Johnson

Capabilities

Analytics

Track, measure and optimize the performance of your healthcare campaigns.

Content Management

Content Management System (CMS) evaluations to full-scale CMS implementations.

Content Strategy and Web Governance

Deliver the right message, at the right time, to the right audience. Manage site authors and content editors.

Employee Portal/Intranet

Full-scale redesign and development of employlee portals. Distribute content and automate processes for doctors, physicians, nurses and staff.

Microsites

Targeted content for patients.

Mobile

Responsive web design to mobile and tablet friendly sites to native mobile apps. And everything in between.

Paid Search Campaigns (SEM)

Make every click count and achieve a higher ROI with paid search campaigns.

Search Engine Optimization (SEO)

Drive and optimize organic traffic from branded and unbranded keywords.

Strategy

Research and discovery, stakeholder interviews, persona development, customer journey mapping, and more.

Website Development

Full-scale website redesign and development.