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Fine-Tune Your Enrollment Marketing Strategy

Prospects are evaluating colleges and universities in all-new ways, but most schools are still using last year’s strategy.

How This Primer Will Help

Rapidly refine your enrollment strategy to align with the new realities of COVID-19.  Primacy will help you identify new priorities and opportunities as education undergoes tremendous change.


What's Included

  • Evaluation of current enrollment marketing strategy and related performance metrics
  • Enrollment marketing strategy targeting key audiences of prospective students (undergrad, grad, adult learner, online, hybrid, in-person), includes tactical and channel recommendations

Timeline: 2 Weeks

Cost: $40,000

Maximize Your CRM

CRMs are a lifeline to your prospects, but without a clear strategy they can be a hindrance or, worse, a detriment.

How This Primer Will Help

Get your CRM to work for you, not the other way around. This evaluation will ensure you’re maximizing your CRM to stay in touch with prospects effectively and empathetically.


What's Included

  • Evaluation of current CRM communications flow(s)
  • Review and recommendations for email nurture stream, including key messages
  • Review and recommendations for landing pages and forms

Timeline: 2 Weeks

Cost: $25,000

Update Your Personas & Journey Maps

Your prospects and their decision-making process have changed, but your personas and journey maps are still focused on a pre-COVID world.

How This Primer Will Help

This UX-driven process will update your personas and journey maps to reflect new insights into the demographics, decision-making criteria and challenges your prospects face so your marketing is focused on the future.


What's Included

  • Review of current personas, journey maps and enrollment marketing strategy
  • Competitive analysis
  • Updated personas and journeys with recommendations for marketing, communications and measurement

Timeline: 1-2 Weeks

Cost: $15,000

Ready to learn more? Email education [at]

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