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PRIMACY PRIMERS: EDUCATION

Enhance your digital ecosystem

A strong digital ecosystem is critical to the success of your marketing, communications and enrollment efforts.

These Primers will get your team focused on the critical first steps you need to take to ensure your prospects can find you online – and you can measure the impact of your efforts.

Develop a Digital Experience

Supercharge Your SEO

Evaluate Your Accessibility Compliance

Measure What Matters

 

Develop a Digital Strategy

Now more than ever, your prospects are evaluating you virtually, but your digital experience is inconsistent, your messaging is unclear and your technology is out of date.

How This Primer Will Help

Rethink your virtual experience and rapidly develop a roadmap to get the most out of your entire digital ecosystem.

 

What's Included

  • Evaluation of current website from the following perspectives: brand, UX, creative, SEO, technical, analytics and accessibility
  • Persona and journey map review and updates
  • Evaluation of social media channels for brand, creative and audience targeting
  • Strategy document with new website vision and implementation imperatives, persona and journey map updates, and recommendations for improvement in UX, creative, SEO, technical, analytics, accessibility and social media channels

Timeline: 3-4 Weeks

Cost: $60,000

Supercharge Your SEO

Organic website traffic is “free” advertising for your institution, but what if you’re ranking for the wrong keywords or missing opportunities to maximize the strength of your website’s domain?

How This Primer Will Help

Dramatically improve your organic traffic with a best-in-class SEO strategy so you can get the most out of search.

 

What's Included

  • Evaluation of current state of SEO on your primary website and up to 3 other institutional websites, including top keywords and domain authority
  • Recommendations for top 10 improvements to enhance organic search performance

Timeline: 1 Week

Cost: $10,000

Evaluate Your Accessibility Compliance

Accessibility compliance is a critical issue for colleges and universities, but scanning software captures only 30-40% of issues and ongoing compliance is a real challenge.

How This Primer Will Help

Find your hidden accessibility risks before others do. In this primer, we’ll evaluate your site, provide you a report of the most critical issues and train your staff on how to stay compliant.

 

What's Included

  • Evaluation of homepage, Tier 1, Tier 2, search, major functionality (up to 10 pages) and one complex and one simple form, 1 representative PDF
  • Programmatic scan, color contrast check, multimedia test, keyboard-only browsing and manual testing
  • Report and meeting outlining major accessibility violations and remediation recommendations
  • 2 days of staff accessibility testing

Timeline: 1 Week

Cost: $15,000

Measure What Matters

Higher ed institutions are increasingly inundated with too much data and not enough insight – leaving you with a pile of useless numbers.

How This Primer Will Help

Do more with your data with a comprehensive data strategy. Our analytics and enrollment experts will partner with you to decide what to measure, how to measure it and what to do with what you learn.

 

What's Included

  • Audit and report of existing measurement and reporting strategy
  • Audit of existing website tagging structure
  • Measurement strategy, including KPI development
  • Recommendations to improve website tagging

Timeline: 1 Week

Cost: $10,000

Ready to learn more? Email education [at] theprimacy.com.

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