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Senior Analyst, Data Analytics and Optimization

The Primacy Data team creates data-driven insights to fuel growth for our
diverse, industry-leading clients across verticals, including Healthcare, Education
and Financial Services.
The Senior Analyst, Data Analytics and Optimization will be a key part of be part
of our growing multifaceted analytics team that develops world class descriptive
and predictive analytic solutions across the customer journey and channels.
You will provide digital analytics expertise and hands-on execution for all client
and teams you are assigned to.
The Senior Analyst will leverage BI tools to enable timely, accurate, scalable,
cross-channel, data-driven insight across the Primacy client base to drive better
business and marketing outcomes.
Working in a fast paced agency environment in close collaboration with cross
functional teammates (e.g. UX, Marketing, Strategy) to develop innovative
marketing programs and digital experiences, the Senior Analyst will help
activate Primacy’s vision to use data to drive smarter experiences in meaningful
The Senior Analyst will also contribute to the management and strategic
evolution of Primacy’s BI tool instances, such as Google Data Studio, Google
Analytics 4, Google Tag Manager and Domo, to be more efficient, resilient,
scalable and impactful.

  • Dashboard Design: Design and create clear, easily comprehended and actionable visualizations to support client strategic objectives and initiatives, including hands on development of KPI dashboards and card building in BI visualization platforms (specifically Domo and Google Data Studio) in partnership with cross functional teams and clients
  • Performance Reporting, Insight Development and Storytelling: 
    • Translate data into insights and stories which drive change in marketing strategy and tactics 
    • Generate integrated client monthly/weekly/quarterly performance reporting comprised of insights and information derived from marketing campaigns, social platforms, CRM and website data
    • Support ad-hoc analytical projects based client and Primacy priorities
    • Ensure data and reporting stability and consistency
  • Conversion Rate and Experience Optimization: Identification and resolution of friction points (errors, lack of engagement, abandonment, etc.) in online conversion processes and digital experiences
  • Test Planning and Execution: 
    • Lead design and execution of Test and Learn Plans using A/B testing, multivariate testing and personalization.
    • Familiarity with leading testing platforms such as Google Optimize
  • Measurement and Data Tracking Enablement:
    • Recommendation and implementation of KPI and tracking plans across landing pages and full website builds – ability to recommend source code to web designers for implementation of analytics tracking
    • Ability to implement analytics tracking tags leveraging tools such as Google Tag Manager knowledge of how they integrate with web analytics
  • Data Connectivity
    • SQL and Domo Magic ETL language experience desired
  • 2+ years of (Digital) Marketing analytics experience 
  • Excellent written, oral communication and presentation skills required
  • Digital/marketing agency experience working in a fast-paced, deadline driven, dynamic environment across multiple clients is desired
  • Comfortable interacting with and presenting to mid-level clients and prospects at Fortune 500 and mid-size companies
  • High degree of intellectual curiosity, self-motivation and desire to learn
  • Love of data analysis, problem solving and storytelling