Careers
The Healthcare Practice Area Lead (PAL) is a subject matter expert in healthcare marketing. The role requires senior strategy thought leadership across various areas of healthcare from providers, payers, and hospital networks.
Responsibilities
- Client Strategy. As a key part of the client team, the Healthcare PAL will:
- Identify challenges and develop solutions for clients that support achievement of their brand and business objectives while supporting client revenue goals
- Maintain a roster of 3-5 existing clients whose businesses you are deeply familiar with and for whom you provide ongoing consultative support.
- Partner with the Client Services Lead to support long-term client relationships and account growth, including annual strategic planning sessions
- Become an indispensable advisor to our Healthcare clients, building C-Level relationships, and providing ideas and insights, a point of view on trends, etc.
- Practice Area Growth. As someone deeply familiar with the trends, opportunities and challenges of the Healthcare industry, the Healthcare PAL will:
- Develop and implement an annual plan to grow the Healthcare Practice Area
- Actively lead, drive and close new business opportunities in partnership with the business development team
- Increase reputation and visibility of the Healthcare Practice
- Lead development of thought leadership and marketing materials that convey Primacy’s expertise and attract new clients.
- Increase industry awareness of Primacy and its strategic capabilities and services
- Seek opportunities to share strategic thinking with the wider Healthcare industry through involvement in relevant industry organizations, speaking engagements, published articles, client roundtables, etc.
Qualifications
- Proven ability to build productive relationships with VP, SVP and C-level leaders
- Deep subject matter expertise
- Strong understanding of the trends, opportunities, and challenges in healthcare, including the role of critical technologies across the digital ecosystem
- The ability to drive a strategic and successful approach to new business opportunities
- A strategic and collaborative approach to short- and long-term client success and account growth
- An entrepreneurial mindset and the ability to act both independently and as an essential, sought after, collaborative member of the internal team
- Increase awareness of Primacy and its work in Healthcare through successful client work and thought leadership efforts
- Educate internal staff on the needs and trends in Healthcare
Think you’ve got what it takes?
Apply Today