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Careers

Director, Analytics

You will be a part of the Data Analytics team providing day to day mentorship an leadership for clients and internal teams. Your ability to integrate data with brand into compelling marketing stories that springboard client success will be a highlight of this role.

Responsibilities
  • Develop, execute and continuously improve Primacy’s suite of Analytic, Measurement and Optimization service offerings, such as:  
  • Digital Scorecards: Development of strategic objectives, associated metrics, benchmarks, targets and measurement of monthly values
  • Multi-variate, A/B Testing: Test planning, design, reporting, analysis, insight and optimization of website pages and page elements
  • Digital Media Optimization: Campaign measurement planning, implementation and refinement to ensure key business metrics are measured and optimized
  • Advanced Media Analysis: Development of critical business insights through custom (cookie-level) analysis of digital marketing programs
  • Social Media Analytics: Monitoring and reporting of brand conversations, analysis of the quantity and sentiment of the conversations and development of social media segments/profiles.
  • Search Analytics:  Measurement of Paid Search and SEO efforts showing clear tie between workstreams and ROI, performance vs. benchmarks and time, and insight into future opportunities
  • Website Funnel/Experience Optimization: Identification of friction points (errors, lack of engagement, abandonment, etc.) in online conversion processes and digital experiences
  • Measurement and Test Planning: Development of data infrastructure, test plans, learning objectives, measurement methodology, tool selection, implementation, measurement and ongoing process refinement
  • Behavioral Segmentation: Isolation of key segmentation variables, segment of users into actionable groups
Qualifications

 

  • Website analytics: Omniture, NetInsight, WebTrends, etc.
  • Ad-serving platforms: Atlas, DART DFA, Mediaplex MOJO, etc.
  • Experience tracking: TeaLeaf, etc.
  • Website personalization: ePiphany, etc.
  • Online survey tools: Dynamic Logic, Factor TG, ForeSee Results, etc.
  • Digital Media tools: NetRatings, ComScore, @plan, etc.
  • Social Media tools: Radian6, Rapleaf, etc.
  • Planning tools; 
    • Website analytics: Omniture, NetInsight, WebTrends, etc.
    • Ad-serving platforms: Atlas, DART DFA, Mediaplex MOJO, etc.
    • Experience tracking: TeaLeaf, etc.
    • Website personalization: ePiphany, etc.
    • Online survey tools: Dynamic Logic, Factor TG, ForeSee Results, etc.
    • Digital Media tools: NetRatings, ComScore, @plan, etc.
    • Social Media tools: Radian6, Rapleaf, etc.
  • 5-7+ years of Digital Marketing analytics experience (analysis, modeling, regression/factor/cluster segmentation techniques, etc.) required
  • Detailed experience using database analysis tools such as SAS, SPSS, SQL required
  • Experience developing, conducting and analyzing online surveys required
  • Excellent written, oral communication and presentation skills required
  • Thorough knowledge of website analytics, ad-serving platforms, personalization and media planning tools required
  • Custom online campaign conversion attribution experience a plus
  • SEM/SEO measurement experience a plus
  • Data warehouse development experience a plus
  • CRM toolset experience a plus