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Careers

Data Analytics Specialist

This individual will be a part of the evolution of Primacy’s data and analytics capabilities and work to provide analysis and campaign optimizations necessary to accomplish their strategic objectives.

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Responsibilities
  • Managing and analyzing data from a variety of sources such as Google Analytics, CRM systems, and media venues.
  • Development of internal and client-facing data reports using dashboard and data visualization tools such as Google Data Studio, Domo, and Tableau.
  • Driving client value through identification and articulation of optimization opportunities.
  • Development of data pipelines to extract, consolidate, and transform marketing and operational data.
  • Assist in the development of data strategies that protect customer privacy and drive client organizational value.
Qualifications
  • Analysts are expected to have expertise in 2 or more of the following areas:
    • Customer/Marketing Analytics
    • Data Strategy
    • Testing and Optimization
    • Data Visualization
    • Data Privacy
    • Data Engineering
  • Analysts are expected to have expertise in 2 or more of the following tools:
    • Clickstream Analytics (Google Analytics 4 or Adobe Analytics)
    • Tag Management (Tealium or Google Tag Manager)
    • Business Intelligence/Data Discovery (Google Data Studio, Domo)
    • Data Warehouse (BigQuery, Snowflake)
    • Data Engineering Tools (dbt, Dataform, python, SQL)