Careers
The Primacy Strategic Planning team uncovers breakthrough consumer and industry insights and trends—setting the vision and translating this information into actionable big ideas. The ideal candidate has at least 8 years of experience developing creative solutions for complex business challenges, taking these ideas from conception to implementation and optimization.
Responsibilities
- Partner with Account and Strategy teams to translate client needs into strong creative briefs for our Creative team—distilling research, information, and insights down to a singular strategic idea for creative teams to act on
- Primary research conducting focus groups with discussion guides, online/offline surveys, ad-hoc interviews, and customer segmentation studies
- Secondary research finding unexpected insights and stories about our clients and consumers, and the way they experience the world around them
- Help guide creative ideation and conceptualization throughout the entire process to ensure we are creating amazing work that moves the needle for our clients
- Help our Account team develop and grow accounts by leveraging VOC insights to help drive marketing solutions for complex real-world business challenges
- Partner with our Advanced Analytics & Insights team to help ensure their deliverables consider consumer insights and industry/vertical trends
- Lead team brainstorm sessions, prioritizing the results and working to ensure that great ideas don’t just die on the vine
- Recognize market trends and identify ways to leverage those trends
- Partner with Account and Strategy teams to develop and evolve annual plans for key accounts that generate incremental revenue for the agency
- Identify high-impact opportunities for delivering value
- Create demand for your role within the organization and for key client accounts
Qualifications
- Degree in business, marketing, branding, communication, or related field a plus
- Experience as a brand strategist or similar role at an agency
- Need a big picture thinker, a "dot connector"
- Track record of working collaboratively with creative teams to land on breakthrough and impactful strategic creative solutions
- Have a voracious appetite for information - always staying many steps ahead of conventional industry thinking, current trends, and the socioeconomic landscape
- Ability to "hold a room" with clients and sell-in a persuasive strategic POV
- Confident and articulate with excellent communication skills, both verbal and written
- Passion for amazing creative and a strong creative storyteller
- Ability to uncover deep consumer insights
- Well-versed in any industry, brand, or communication platform with the ability to offer a confident POV
- Analytical and problem-solving mindset
Think you’ve got what it takes?
Apply Today