[caption id="attachment_857" align="aligncenter" width="634"] (Dan Weingrod, Amanda Nelson (Radian6) Tyson Goodridge, Ed Sullivan (Radian6) Lauren Vargas (Aetna)[/caption] Every now and then, you need to be SOCIAL with Social Media and meet other Social Media practioners in real life. So, on the last day of the worldwide Social Media Week, about 40 of us assembled at the monthly Social Media Breakfast, Connecticut Chapter. (#SMBCT). Here is a quick recap of the event, and key takeaways for those who weren't able to attend. Dan Weingrod- host and moderator Lauren Vargas, Community Management Strategist, Aetna Amanda Nelson, Community Manager, Radian 6 Tyson Goodridge, Acsys Effective Community Management (Amanda) As a community manager at Radian6, Amanda brings "in the trenches" experience and the following recommendations.
- Have a Content Strategy. What are your real goals? Who is your audience. What is the tone of your conversation?
- Content Distribution: Have an editorial calendar. Share it in the right places and on the right network
- Types of Content: Not just blog posts or texts, use images, videos, info-graphics and more (Pinterest anyone?)
- Relationships: At the end of the day, your content is about building relationships and your community
- Social Media Policy. When creating (or revisiting) a policy, don't just cut and paste from other policies you see online. Make it your own, and make it map the company culture
- Internal Process: Deeply embed this process within the company. Create a legal playbook, contigency plans and more. It took Aetna nine months to get their recently launchedtwitter handles up and running. It takes time...
- Training: Training is fundamental to internal (and external success) Train everyone. There is no "personal" or "professional" in social media- they are intertwined. Always.