You probably remember Google Glass, one of the first camera integrated glasses. Glass floundered when it came to mass adoption of their product, but it was much more than just a camera. Snap re-imagined how camera glasses could be seen; making them more fun, giving them a simpler integration between hardware and app, and other unique features and restrictions.If you’re unfamiliar with Snap Specs, you can learn more about them here.Or if you’re looking for a quick download, here are three high-level features:
- There is one button and a lens. They have one function and one function only: they shoot video.
- There is a ten-second time limit; hardly enough time to fully explain something, but enough to pique someone’s interest.
- They are made specifically for mobile. The Spectacles integrate easily with the Snapchat app.
- Share “behind the scenes” footage from a unique perspective. Whether it’s a presenter leading a discussion, a day in the life of a particular career or event, or extreme situations/locations that aren’t open to the public or readily accessible.
- Costa Coffee used them to show coffee being made from the baristas point of view*. It might sound mundane, but is a vantage point that couldn’t easily be captured with a cellphone, since their hands are already occupied.
- Ask your employees to become social ambassadors. Ask them to capture live happenings at events or special occasions.
- Make a content calendar of events, locations and ideas to capture then assign the Specs to certain individuals for the most interesting perspectives and angles.
- And don’t forget, your posts disappear from Snapchat feeds after 24 hours of shooting them!