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What happens when you combine emerging technology with a non-profit organization? Innovation that make a visible difference. Last week at the IAB MIXX awards in New York, Primacy was honored with a silver award in the Wearables category for our work with 3000 Miles to a Cure. Beyond the honorable recognition for our collaborative role in the project, this award serves as an example of impact that can be made when innovation is brought to life. Primacy and 3000 Miles to a Cure were selected by the IAB for their pioneering work using Google Glass to create an application and website that connect cyclists – riding across the country to raise awareness and funds for brain cancer research – with their fans. The Google Glass-enabled app and website share cyclists’ journeys across the country and pair their progress with fundraising pledge milestones along the route, creating a positive cycle of hope and inspiration between bikers and those fighting brain cancer. This idea came to fruition when Google kicked off their ‘Giving through the Glass’ initiative created to support nonprofits that were combatting the biggest human challenges of the 21st century. They asked organizations to share their vision of how using Glass technology could amplify their cause and create a significant impact on society. Of the many submissions, five organizations were chosen to receive the Glass, a grant and access to developers that would help make their dreams a reality. 3000 Miles to a Cure was selected as one of the five non-profit organizations—and Primacy was chosen, among a group of 550 other developers, as the only agency to represent and collaborate with the nonprofit. Working together, Primacy developed a platform centered on supporting a cross country bike race that raises money to support brain cancer research. The platform ties together an online, fully-responsive donation site which connects with riders’ Google Glass and a native mobile application. Supporters use the site to make donations and send riders words of encouragement throughout the race, as well as track the riders’ progress on the race course, donation progress for each rider and view social posts from the race. Riders can view messages through their Google Glass as they pass supporter-selected goals on the race course. The riders can also capture images and video, and post back to social media in real-time. The platform inspired both the riders and their fans to influence the fight against brain cancer and connected them to each other in a way that made a difference. As our SVP of Technology and Project Management, Melissa Tait explains “Google Glass gave us a tremendous opportunity to create an experience platform that really makes a difference. We were able to see our Glass app in action and it was incredibly rewarding to see it have a positive impact on fan/donor engagement and total dollars raised.” This is the second award that recognizes the important work that was achieved through our collaboration with 3000 Miles to a Cure, having previously been honored with the “Best Social Responsibility Campaign” by the Massachusetts Innovation & Technology Exchange earlier this year. To learn more about the project, check out our video to see the cyclists in action. Or read an article in The Drum about our work with Google Glass.