Primacy recently reached a massive milestone by enhancing our relationship with Google. We are very excited to announce that we’ve been recognized as a Primacy is a premier Google Partner. Check out our cool new badge:
In a quest to bring the best solutions and services to our clients, we’ve stepped into this partnership to strengthen our relationship with Google and gain insights ahead of the curve.
So, what does “Premier” partner mean?
We are now seen as one of the leading agencies that maintains high experience in Google marketing services. This includes specializing in both analytics and advertising (search, display, video and mobile). We’ve joined a small number of elite companies that hold this status, which provides us and our clients a competitive edge in the world of online marketing.
To earn this distinguished status, our marketing team members had to go through an extensive criteria process, one of which was a requirement to pass certain additional professional certification exams. The other main prerequisite was managing substantially large Google advertising budgets while also delivering a proven record of success.
Why Partnership Matters
A better relationship means more support from Google! Being Premier Partners, we now have a deeper relationship with Google’s professionals in sales, training and product support. We conduct frequent calls with our own dedicated Google team to discuss tactics and optimization opportunities that can be utilized for individual clients. Our premier partnership also provides us with the opportunity to gain access to latest industry research and product updates, and attend Google events and training. All of which allows us to work smarter for our clients and better direct our marketing efforts.
Ahead of the curve
One of the most important advantages of this partnership is that it allows our agency access to beta features. This means that once Google has developed a new feature or application for paid search or display, which happens quite often, its partners can test and use this feature up to a year or more before it is available to the general public. Imagine the advantages that can be gained by using Google marketing features before your competition even has access to it! With this certification Google partners, like Primacy, are always on top of what’s stirring within the Google mastermind. Ultimately, this exclusive access allows both our clients and us to be ahead of competitors and continue to deliver successful results.