At today's Leap Day Facebook Marketing Conference, Facebook announced its new "Timeline" for Brands. Lots of buzz around the Timeline, so let's get to the major changes and what it means to you and your brand. Coca-Cola was a part of the beta group - so let's look at their page as an example.One of the most important take-aways here was an expected one: Fan-gated landing pages and redirects to custom tabs are gone (or will be gone on March 30). The timeline page will be the first experience for everyone."Cover Photo": Your first brand experience, and users will certainly take notice. You can change this photo at any time and the cover photo cannot be promotional in any way. Some other thoughts to note:
- No purchase info, contact info, or call to action.
- No Hyperlinks to other websites,- No misleading promotional materials or promises. i.e. no lying
- No Facebook actions. You can not use this photo to encourage visitors to like your page
- Take some time to experiment with the Timeline layout, there is no substitute for simply learning and doing it.
- Choose a brand appropriate, non-salesy image for your cover photo
- Start prioritizing your most important apps (if you have them)- The Top 3 will be highlighted..
- Create your timeline. If you have a company with a long history of events, start creating and highlighting "milestones" now. It may provide you with opportunities to highlight important historical events for your fans.