"Brands as Patterns" hosted by Marc Shillum (Method), Greg Johnson (HP) Robin Lanahan (Microsoft) and composer Walter Werzowa. The panelists provided deep insight into the power of patterns for brands today, especially within a cluttered digital space and ADD-consumers bombarded with messages from thousands of brands across multiple platforms. They provided the marketers among us with soundbytes that we can take back to our team and serve up to our clients. I've taken the liberty of curating the "best of the best" below. "Brand guidelines were once specific, definitive and repeated often. This approach, given consumer immersion in a fast moving space, is out of date" "Like water, our experiences are liquid and brands must be too. Brand guidelines must be designed to flex with the world we live in" Being a digital first brand means being distinctive, relevant and active.
- Distinctive: Your signature expression- remember Beethoven's 5th?
- Relevant: Think about dating. What matters most to your date? Tell them. Kiss them first to let them know.
- Active: Keep moving with the times