Primacy’s consumer-centric approach is focused on creating opportunities to connect with customers during meaningful moments in their brand journey. Our strategic planning process requires that we start with a deep understanding of your best prospects so that we can precisely identify their motivations to act and their media channels of choice. We apply test and learn best practices to capture critical data ensuring that our ongoing optimization efforts maximize efficiencies and outcomes.

Our Work with Media Strategy & Buying

What we do

Marketing Automation

Our expertise in marketing automation and digital strategy includes assessment and selection, customer journey and personas, award winning creative, campaign design and execution, support and management, and data-led analytics.

Marketing Strategy

Our marketing strategy capabilities include in depth market research, brand strategy and planning, communications planning, content strategy, digital architecture development, and brand voice development.

Media Planning & Buying

Extending beyond standard ad placements, we leverage our buying clout and strong relationships with the leading media companies to identify new and first-to-market opportunities that will help your messages break through.

Search

Paid Search continues to be a critical component of any successful marketing effort by maximizing awareness, engagement and customer acquisition. Whether mobile, desktop or voice, our in house experts will deliver winning solutions.

Creative Development & Production

Our in-house creative teams and technology specialists ensure that we can execute on a wide range of content solutions—from 360-degree virtual reality (VR) and augmented reality (AR) to short-form video and display ads.