Get an audience who thinks they already know it all to learn something new.
Tech business owners are a pretty brilliant bunch. But that doesn’t mean they don’t fall victim to the same insurance myths and mistakes as everyone else. We needed to show them that a wrong choice could mean game over.
Wait... they’re just as geeky as we are!
This wasn't your typical audience and a typical banner ad and email campaign wasn’t going to cut it. They’re too busy. But, do you know what they do have time for? The classic, retro-looking, 8-bit side-scrolling video games they spent their entire childhood playing!
But we don’t have time to build a “real” game!
TechQuest looks — and plays — like a video game. But it’s really just a series of animated clips strung together into a choose-your-own-adventure style quiz. It was an early implementation of native HTML5 video, not just a YouTube embed. This approach meant we could produce it faster and more efficiently.
Taking a marketing "risk" helped customers reduce actual business risks.
When you think “professional liability insurance,” an 8-bit video game isn’t the first thing that comes to mind. But we had a strong, insightful creative brief, a passionate team and clients who trusted us enough to take a risk. And the result was pretty rad — and effective.
| 1 | Sega Genesis console installed in creative department for "research" |
| 36-ish | Hours we spent reminiscing about our favorite video games |
| $1.7 Million | Estimated money we spent (in quarters) in arcades during childhood |
| 10 | Out of 10 for how much fun we had working on this project |
