A Solution for These Times
It’s been said that email is having a moment. With so much physical distancing, the power of email is more relevant than ever. Why is it so great? It’s personal, customizable, trackable and best of all, allows the marketer to engage with their customers and prospects at home with thoughtful and meaningful messaging.
It's Harder Than It Looks
Anyone can send an email, right? But a responsible and impactful email communication stream or marketing campaign is a different beast. Doing it well means dedicating resources, finding a partner and using a sophisticated platform. And then developing a shared process and being disciplined enough to stick to the process. We’ve invested a great deal of time and effort in developing our approach. One thing we've learned is that when you do it right, all those complex processes don't seem complicated at all when someone sees your message in their inbox.
Don’t Trust Us, Trust the Results
We know that we can help you because our analytics measure the impact of our work. Every email we send has website tracking code that we customize to ensure that we maximize our learning. We start by benchmarking where you’re at today, report on each send, optimize where we can, and always make recommendations on how to keep improving. And you don’t have to wait for us to manually report on performance; we connect our systems to real-time dashboards, customized for the intended audience.
