Strategy & Branding
Primacy has developed brand, enrollment, and digital strategies that help colleges and universities capture the distinctions of their brands and approaches in the market. We have developed strategies for institution-wide branding, program-specific enrollment campaigns, and about anything in between. Strategy is the foundation of all work executed by Primacy.
Enrollment Marketing
Powered by data-driven insights, industry expertise and powerful creative, we develop strategic enrollment marketing campaigns that help schools attract new students. We’ve supported small liberal arts colleges, large public universities, business schools, online programs and more. See recent work for Ursinus College and The College of St. Scholastica.
UX & Content Strategy
Our UX and Content Strategy team helps ensure that the voices and needs of key audiences are front and center in the work we do. Areas of expertise include persona and journey map development, CRM nurture strategies and website UX/UI enhancements. See recent work we’ve done for Suffolk University and Gonzaga University.
Website Design
We’ve designed and developed higher education websites on a variety of CMSs, with a focus on creating compelling, easy-to-use experiences that help target audiences engage with content. Primacy website design projects are completed with 100 percent in-house staffing, from strategy and discovery through development and implementation.
CRM Implementation & Enhancement
Primacy partners with institutions on CRM strategy and content/creative development to implementation and measurement. We are Preferred Partners of Slate and Salesforce and have worked in numerous other platforms. From communication flows and data strategy to email content and creation, Primacy provides vital services to keep your CRM modern, engaging, and effective.
Market Research
We conduct quantitative and qualitative research to inform our client work, including strategy development, user experience and creative platform testing – including for Brandeis International Business School. We also stay ahead of the higher ed curve by investing in our own proprietary research, including surveys on the impact of COVID-19. See Survey Report 1, Survey Report 2, the Annual Report, and a recording of the Executive Roundtable we held with leaders from Rice University, the University of Pittsburgh and New York Institute of Technology.
