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For more than a decade Primacy has helped colleges and universities around the country solve their brand, enrollment and reputation challenges. From branding and website redesigns to enrollment marketing support and data strategy and beyond — Primacy will work with you to meet today’s goals while preparing you for the higher education landscape of tomorrow.

What we do

Strategy & Branding

Primacy has developed brand, enrollment and digital strategies that help colleges and universities capture the distinctions of their brands, then make them tangible through compelling creative that works across digital, in-person and print. See recent brand and creative work we’ve done for University College London and Lasell, who we helped transition from College to University status.

Enrollment Marketing

Powered by data-driven insights, industry expertise and powerful creative, we develop strategic enrollment marketing campaigns that help schools attract new students. We’ve supported small liberal arts colleges, large public universities, business schools, online programs and more. See recent work for Ursinus College and The College of St. Scholastica.

UX & Content Strategy

Our UX and Content Strategy team helps ensure that the voices and needs of key audiences are front and center in the work we do. Areas of expertise include persona and journey map development, CRM nurture strategies and website UX/UI enhancements. See recent work we’ve done for Suffolk University and Gonzaga University.

Website Redesigns & Virtual Campus Tours

We’ve designed and developed higher education websites on a variety of CMSs, with a focus on creating compelling, easy-to-use experiences that help visitors quickly connect with the schools they’re interested in. See recent redesigns for Cornell’s College of Agriculture and Life Sciences and Emmanuel College’s Centennial Celebration. We’ve also created virtual campus tours for Rice University and Midwestern University.

CRM Implementation & Enhancement

CRM systems are at the vital center of college and university efforts to attract and enroll new students, and Primacy can help at every step along the way – from strategy and creative to implementation and measurement. We are Preferred Partners of Slate and Salesforce.

Proprietary Research

We conduct quantitative and qualitative research to inform our client work, including strategy development, user experience and creative platform testing – including for Brandeis International Business School. We also stay ahead of the higher ed curve by investing in our own proprietary research, including surveys on the impact of COVID-19. See Survey Report 1, Survey Report 2, the Annual Report, and a recording of the Executive Roundtable we held with leaders from Rice University, the University of Pittsburgh and New York Institute of Technology.

Our work with Education

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