For the nearly 20% of Americans living with disabilities, the Internet is a life-changing technology. For businesses, serving the needs of the disabled has posed unprecedented online challenges.

Does your site support the needs of people with disabilities? If not, you may be losing customers. Worse, you may be exposed to legal issues that can damage your reputation. Many companies report being overwhelmed and confused when asked about the accessibility of their site. With yet more legislation and technology changes on the horizon, many American businesses are ill-prepared to deal with the shifting compliance landscape.

At Primacy, our user experience experts can guide you through the complex rules and regulations of ADA compliance. We created a whitepaper on the keys to making accessibility part of any digital strategy.

Download White Paper

Our ADA Site Audit process, a simple yet comprehensive evaluation, provides a summary of compliance issues along with a detailed action plan for addressing them. Get started with a complimentary audit and a short punch list of accessibility issues.

When it comes to fixing the issues, we can flex to your needs. You can outsource the entire project or we can work together as a team. We can even train your people to create content that maintains the accessibility of your site.

Getting started is easy. Talk to Jordan Wilson about how a simple ADA Site Audit can improve your business, minimize risk and deliver an online experience that serves all of your customers.

Jordan Wilson

Jordan Wilson

Associate Director, Creative Technology

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Jordan Wilson
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Section 508 or WCAG 2.0?

Section 508, last updated in 1998, applies to Federal agencies and requires they make electronic technology accessible to people with disabilities. There’s six technical standards to Section 508 compliance:

  • 508.21 — software applications and operating systems
  • 508.22 — web based intranet and internet applications
  • 508.23 — telecommunications products
  • 508.24 — video and multimedia products
  • 508.25 — self-contained, closed products
  • 508.26 — desktop and portable computers

In addition, Section 508 includes functional performance criteria and information, documentation and support.

The Web Content Accessibility Guidelines (WCAG) 2.0 is a more modern, international standard that defines how to make content on the web accessible to people with disabilities. Updated in 2008, WCAG 2.0 has set three levels of compliance:

  • A — lowest
  • AA — recommended
  • AAA — highest

Unsure which standard and level you need to meet and what the requirements are? Let's talk, we can help.


Site Audit

In-depth site assessments using programmatic and physical testing. Our audit report identifies areas of non-compliance and provides a tangible action plan for remediation. It’s the first step in understanding existing shortcomings and starting an action plan.

Accessibility Training

Creating accessible content is a critical part of creating an accessible website. We can help provide accessibility training for content creators such as copywriters and marketing professionals.

Compliance Certification

Certification is proof that your business is serious about providing the highest standards of service for those with disabilities. We work with a variety of independent third party organizations to facilitate a smooth certification process.

Site Remediation

We bring sites into compliance through an iterative process of testing and remediation that addresses information architecture, design, code and content.

Public Declaration

We can help you create a VPAT document – a public declaration of accessibility compliance – that’s one of the last steps in achieving 508 compliance.


Disabled Americans.


Of adults living with a disability go online.