For the nearly 20% of Americans living with disabilities, the Internet is a life-changing technology. For businesses, serving the needs of the disabled has posed unprecedented online challenges.

Does your site support the needs of people with disabilities? If not, you may be losing customers. Worse, you may be exposed to legal issues that can damage your reputation. Many companies report being overwhelmed and confused when asked about the web accessibility of their site. With yet more legislation and technology changes on the horizon, many American businesses are ill-prepared to deal with the shifting website compliance landscape.

At Primacy, our user experience experts can guide you through the complex rules and regulations of website compliance. We created a whitepaper on the keys to making accessibility part of any digital strategy.

Our audit process, a simple yet comprehensive evaluation, provides a summary of website compliance issues along with a detailed action plan for addressing them. Get started with a high-level accessibility audit and a short punch list of issues. Talk with our experts about how to dig deeper and get a more thorough picture of your site’s current compliance level.

When it comes to fixing the issues, we can flex to your needs. You can outsource the entire project or we can work together as a team. We can even train your people to create content that maintains the accessibility of your site.

Getting started is easy. Talk to us about how a simple website accessibility audit can improve your business, minimize risk and deliver an online experience that serves all of your customers.

Download White Paper
Beth Linnetz

Beth Linnetz, CPWA
Accessibility Lead

Beth Linnetz leads Primacy’s accessibility practice, working across teams to infuse Primacy’s projects with accessibility expertise from strategy and design through development and testing.

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Beth Linnetz


Disabled Americans

9 out of 10

Websites are Not Accessible


2500+ Website Accessibility Lawsuits Filed Against Companies in 2018

Service Offerings

Site Development Compliance

Primacy will complete web accessibility compliance to a specified standard (most commonly WCAG 2.1 level AA) to all aspects of a site build.


Using a baseline accessibility audit as a guide, revisions may include: content, functionality, UI, and design to conform to a specified standard. A final audit will be conducted to demonstrate compliance.

Content Author Training

Website compliance training for content authors likely conducted as part of CMS training. Train content authors to create and implement content to conform to accessibility standards.


Our consulting services including accessibility training for designers, developers, and procurement professionals, strategic planning for site builds or redesigns and more.

Site Audit

Provides an in-depth accessibility and compliance assessment of the current site to identify areas of non-compliance, as well as recommendations for remediation.

3rd Party Certification

Primacy will recommend and work with a 3rd party certification partner to acquire a high-level review of website accessibility compliance as an additional step on top of a separate audit and remediation.

VPAT Creation

Assistance in developing a VPAT for 508/ADA contract qualifications. Provides a common, straightforward and standardized public declaration of web accessibility compliance.

Primacy's Integrated Accessibility Process

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1. Strategy

  • Inclusive Design Archetypes
  • Demographic Definition
  • User Testing
  • Journey Mapping
  • Content Strategy Alignment
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2. UX & Design

  • Prototyping
  • Usability Testing
  • Wireframe Development
  • Color Palette Specification
  • A11y Review
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3. Development

  • Standards-Based Semantics
  • Highly Customized Solutions
  • ARIA Enhancement
  • CMS Integration
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4. Testing

  • Design Audits
  • Automated Testing
  • Manual AT Testing
  • Mobile Testing
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5. Training

  • WCAG 2.1 AA Basics
  • Accessibility Awareness
  • Content Author Training
  • Policy Definition and Socialization
  • Developer Training