FARMINGTON, Conn. — Independent, digital-first marketing and technology agency Primacy took home four eHealthcare Leadership Awards at this year’s Greystone.Net’s annual Healthcare Internet Conference (HCIC). Primacy’s work for Aetna and its Aetna’s We Join You hub - the site that launched their first digital implementation of the new Aetna brand – won a GOLD award for Best Site Design and a SILVER for Best Overall Internet Site in the HMO/PPO/Other Insurers category. Primacy received a second GOLD for Best Marketing Campaign in the Consumer General Health Site category for their 2017 campaign for Health Management Resources (HMR) and a second SILVER for Best Site Design in the Healthcare Association/Professional Society category for American Society of Health-System Pharmacists, MD. (ASHP).
“We are thrilled to be recognized for creating meaningful digital branding experiences that engage different types of health care consumers – from weight loss prospects to insurance customers to medical association members,” said Jeff Johnson, Senior Vice President of Strategic Practices at Primacy. “It is a team effort to derive meaningful insights, design effectively for usability, and deliver on-point brand strategy so prospects and consumers connect with our clients’ brands.”
The e-Healthcare awards, in their 21st year, recognize the very best healthcare-related digital websites and digital communications of healthcare organizations. These awards highlight the internet's role in achieving an organization's business objectives and recognize the work that has gone into creating outstanding health websites and digital initiatives. The ceremony kicked off the third day of the HCIC conference where the industry’s best and brightest minds came together to learn, collaborate and advance healthcare's digital transformation.