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Primacy Hires Industry Veteran as VP of Strategy for Growing Healthcare Vertical

WEST PALM BEACH, FL. -- Digital experience agency Primacy announced the appointment of Kathleen Ahern as VP of Healthcare Strategy and lead for the agency’s growing healthcare practice, effective immediately. Ahern is based out of Primacy’s West Palm Beach, FL headquarters, but will work across the agency’s entire healthcare portfolio, which includes clients nationwide.

In her role, Ahern will partner with hospital, health system and payer clients to help them identify their most pressing challenges and develop effective solutions to move their business forward.

Ahern brings nearly 20 years of diverse industry experience to the role, having worked in for-profit and nonprofit healthcare as well as academic medicine. She joins Primacy from Jupiter Health, a growing not-for-profit system in Palm Beach County, FL, where she led marketing strategies to drive volume, increase consumer engagement, and support strategic growth. Prior to that, she was a Corporate Marketing Manager at VITAS Healthcare, the nation's leading provider of hospice and palliative care. She also served as Marketing Director at Mount Sinai Medical Center.

“Our clients look to us for insight into the future of the healthcare industry, and for guidance on how they can sustain long-term success in the face of constant change,” said Stan Valencis, President of Primacy. “The breadth and depth of Kathleen’s experience will help us meet their needs as we continue to grow our healthcare practice.”  

“Healthcare organizations today must confront a wide range of business challenges, most of which I’ve faced at some point in my career,” said Ahern. “Being part of Primacy, a full-service agency with outstanding creativity, business acumen and digital capabilities, I’m excited I can now offer fellow healthcare professionals solutions to these challenges.”

Primacy’s healthcare practice has been recognized as a recommended agency for digital transformation and performance marketing. The agency currently has over half a dozen healthcare clients for whom they provide marketing, strategic, creative, digital and emerging technology services. The roster includes UChicago Medicine, South Shore Health System, Middlesex Health, Dana-Farber Cancer Institute, Tufts Medical Center and more.