Leading Research and Advisory Firm Includes Primacy in Overview of Global Performance Marketing Agencies

The Primacy Connecticut office building all lit up at night

The digital experience agency Primacy announced today that it has been included in an overview of Global Performance Marketing Agencies, published by the world’s leading research and advisory firm, Forrester Research Inc.

Published on June 19, the report, Performance Marketing Agencies, Global, Q2 2019, was created to help marketers “understand the value they can expect from a performance agency and to select one based on size and functionality."

The authors, Collin Colburn, and Stephanie Liu, define a Performance Marketing Agency as,

“A service provider that helps marketers move customers from discovery to exploration to purchase via direct-response marketing and advertising in channels such as search, social, display, eCommerce, and affiliate.”

The report identifies Primacy as a “Multichannel Performance Agency”. According to the report, multichannel performance agencies fully support search, social, and display channels, and “specialize in creating cohesive campaigns across these three channels, with a laser focus on driving performance.”

Richard Giannicchi, Primacy’s SVP of Marketing said of Primacy’s performance marketing services, “We pride ourselves on transparency with our clients, and this is particularly true for performance marketing campaigns where we can prove return on investment.” He continued, “Through advanced analytics, we’re able to quickly surface insights and develop attribution strategies that inform optimizations and evolving conversion models for our clients, activating customers and delivering positive business outcomes.”  

President of Primacy, Stan Valencis added, “Performance marketing tactics and campaigns are relevant across all of the verticals we serve: healthcare, financial services, higher education, consumer and more – so it’s thrilling to see our efforts recognized by Forrester. I applaud the marketing team for their continued focus on creating these effective and efficient performance marketing strategies for our clients.”    

Click here to access the full report via the Forrester website. (Payment or subscription required.)