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Independent research firm recognizes Primacy in overview of professional services firms for digital health transformation

JUN 4, 2018

Independent agency Primacy announced today that Forrester Research Inc. has recognized the company in the Now Tech: Professional Services For Digital Health Transformation, Q2 2018 (non-subscribers must pay access). Healthcare Organizations should use the report “to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus,” and Primacy is proud to be one of only 24 Professional Service Firms and 10 Digital Strategy Firms who were featured in the report.

According to the report, “Healthcare incumbents are behind other industries in digital transformation, and pressure from tech giants is mounting. In order to achieve ROI, digital business leaders will need to turn to professional services firms for digital health transformation.”

“We are very proud to have been included on this list of professional service providers,” said Stan Valencis, President of Primacy. “As an organization, our deep focus on the healthcare vertical combined with our broader vision of consumer and digital trends has positioned us well to add value for our partners – whether they be healthcare systems, health insurers or wellness-focused organizations – by helping address the changing digital needs of their patients, prospects and partners.”

In the report, Forrester states that “Only 34% of US online adults are connected digitally with their primary health insurance provider today.” Earlier in the report, they noted that “Creating new sources of value for customers was the second most common reason that services decision makers used or planned to use professional services firms in 2017.”

Digital Strategy Firms such as Primacy, “combine design and technical expertise to create omnichannel digital experiences” and according to the report, have high segment functionality in the categories of customer experience strategy, digital experience design, emerging touchpoint creation, and digital experience technology services, as well as moderate segment functionality in dashboarding and reporting, AI services, and innovation support.

“Healthcare organizations have traditionally spent a smaller percentage of their budgets on digital technology when compared with other industries. With the hurdles that accompany rigid legacy systems, our clients have been looking to Primacy transform their digital experiences, drive engagement and ultimately, improve care” said Stan Valencis.

Primacy delivers innovative digital solutions within the context of their industry expertise in order to ensure relevancy and help clients connect with customers.

About Primacy

Primacy is an award-winning, digital-first agency that provides unparalleled client service, solution-oriented technology and in-depth industry expertise to deliver engaging experiences that have meaningful impact and measurable, actionable results. Primacy offers a full-breadth of services including design and user experience, marketing, technology, branding, mobile, media planning and buying, and strategic thinking.


Primacy works with a diverse range of clients in verticals including consumer, financial services, healthcare, manufacturing and higher education. Clients include Aetna, Amica, Cannondale, EmblemHealth, ESPN, The Hartford, MassMutual, Middlesex Hospital, MIT, Regis University, Sikorsky Aircraft, Smith College, Tufts Medical Center, University of Michigan and Yale New Haven Health. The company is headquartered in Farmington, CT with offices in New York City, Boston and West Palm Beach. To find out more, visit www.theprimacy.com.