Independent Research Firm Cites Primacy in Overview of B2B Marketing Agencies

A Primacy employee working at their desk looking at their computer monitor

The digital experience agency Primacy announced today that the world’s leading research and advisory firm, Forrester Research Inc., has included the agency in their report, B2B Marketing Agencies, North America, Q1 2019.

The report, intended for CMOs to “understand the value they can expect from a B2B marketing agency and select agency partners based on size and functionality” includes 40 of the “most important and relevant players serving companies that sell primarily through direct or partner channels.”

Noting that in recent years, “the [B2B marketing agency] landscape has grown more complex”, Forrester’s analysis of the B2B agency market in North America was based on the agencies’ amount of B2B client work, and recent capabilities provided to clients.

The report lists Primacy as one of 19 integrated B2B/B2C agencies that “demonstrate[s] both B2B and B2C marketing expertise… [and can] deliver CX projects, analytics/insights, and martech operations as well as creative strategy and delivery.” The report makes note of Primacy’s “advanced” rating in Data Management Maturity, and features virtual reality and chat/chatbots as an emerging tech capability for the agency.

“We are very proud to have been included on this list of agencies,” said Stan Valencis, President of Primacy. “We’ve always maintained a focus on the unique and constantly evolving needs of B2B clients, and to that end, we do our best to anticipate their needs. For this reason, we’ve expanded our services to include cybersecurity, accessibility, Salesforce, and advanced analytics because we know that’s where the puck is going. We aim to continuously provide our clients with solutions that will meet and exceed their goals – we believe that being included on this list is a testament to the team delivering on that promise.”

Forrester states that B2B marketing agencies can aid B2B organizations in a number of ways including supplementing resources with “cutting-edge thinking and expertise”, providing elevated creative, communications and content, and driving value from data, digital and martech investments.

Mike Stutman, SVP of Strategy at Primacy added, “We pride ourselves on taking a hands-on approach to our engagements with B2B clients, and strive to keep them ahead of their competition, and abreast of innovative opportunities for business growth. Being recognized by Forrester is a great honor for us and we’re thrilled to have been included.”