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Marketing Specialist

Department: Marketing
Office: CT, Boston, WPB

The Marketing Specialist supports the execution of client initiatives for Engagement Marketing projects such as Marketing Automation. This position requires the ability to lead client marketing programs by supporting program strategy presentations, implementing, QA’ing and testing Email and Marketing Automation programs, optimizing programs using platform analytics, website analytics and analysis tools and creating program insight and performance review presentations.get markets.

Responsibilities 

  • Own brand implementation and communication standards
  • Champion and lead development of Primacy's public facing social media efforts
  • Manage budgets across channels for clients - pacing daily, monthly, quarterly, yearly
  • Handle invoicing and billing / reconciliation for clients on an ongoing basis
  • Handle introductory campaign set up for social media and display campaigns
  • Create audience profiles and targeting within platforms
  • Develop and maintain search, email and traditional direct marketing campaigns

Qualifications

  • 1-2 years experience in interactive marketing and communication
  • Bachelors degree in communications, media, marketing or advertising a plus
  • Strong understanding of integrated offline and online marketing
  • Strong record in social media especially Facebook
  • Understanding of brand development, messaging and positioning
  • Great writing skills in both traditional and digital media
  • Experience in web site content maintenance, site statistics
  • Skills: Paid Search experience, Email Marketing experience, DFA, DCM, AdWords, GTM, Google Analytics experience a plus
  • Highly motivated and well organized; works well with a team, highly collaborative

 

We'd love to hear more.

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