Work / Consumer Case Studies

Doing our part to advance men’s style and grooming. With Bootstrap.

Something's happening with men's hair. It's getting style. At salons. With things like pomade, clay and cream.

Men have gotten serious about grooming. Lucky for them they've got an ally – American Crew. American Crew is passionate about men's grooming and committed to bringing style into their daily lives.

Looking to arm stylists with inspiration on men's hair care, American Crew asked us to build them a mobile app to showcase the latest looks and trends.

They brought the style and took care of the design and asked us to bring it to life with a slick looking app for iOS and Android devices.

An App For Inspiration

The American Crew Style Selector is an in-salon tool for stylists, showcasing the latest looks and trends in a simple to use mobile app. It’s got a style and trend selector with step-by-step instruction on how to create the right looks, with tips on which American Crew products to use.

We built it with the Bootstrap framework for Android and iOS devices. And integrated sharing capabilities with Facebook, Twitter, Pinterest and Instagram so stylists can promote the latest looks on their pages. Plus, it’s multi-lingual, with content available in five different languages.

The American Crew Style Selector is introducing new grooming products to men. And it’s inspiring stylists with looks for a new, important audience.

Heather Menard

Heather Menard
Practice Area Lead

Heather leads our consumer practice. She's spent 20 years building integrated marketing campaigns and digital solutions that connect brands and consumers.

Talk to Heather
Heather Menard