The user experience is our product. It’s the heart of what we conceive, create and build. We develop experiences that marry technology with intelligent design to deliver interactions that are both valued and valuable.

For us, an experience is a little like a puzzle. We revel in building the puzzle—piecing together observations, insights and digital know-how to define the most engaging user experience possible.

Our core User Experience team is comprised of Interaction Designers, Information Architects and Business Analysts who work in lock-step with strategists, technologists, media specialists and conceptual designers throughout the project.

Primacy’s User Experience practice encompasses a range of disciplines and skills including requirement gathering, taxonomy definition, content strategy, persona development, prototyping, usability testing, schematic visualization and even sound design. Our skills help our clients tangibly express the motivations, values, needs and behaviors of users into engaging and highly effective experiences.

It's a process.
Shaping Experiences
Kurt Gannon

Kurt Gannon
VP Experience Director

Kurt is our Associate Director of User Experience. For over a decade, he’s shaped user experiences for clients like Guinness, Heineken, Boston Red Sox, The Hartford, Cannondale, MIT and more. From desktop to mobile apps, responsive websites, SAAS-solutions and social networks for innovative experiences — Kurt leads visual and interactive explorations to create user-centered environments.

Talk to Kurt
Kurt Gannon

What we Do

Usability Testing

An event where live users of an experience are observed as they interact with a site or application.


ADA Accessibility

Many disabilities affect web and interactive accessibility – and ADA compliance has complex rules and regulations. Learn how to minimize risk and deliver an online experience that serves all of your customers.


Content Audit

A qualitative assessment of an experience and areas that contribute to the overall UX, like copy tone and substance, visual aesthetic, ease-of-navigation, utility of tools.

Content Strategy

Content strategy defines effective multi-channel user experiences by providing direction on the planning, development, distribution and governance of content across consumer touch points.

Customer Experience Flows

Customer experience flows define the user’s path and the specific digital touch points that connect an organization with its most important consumers.

Customer Journey Maps

Customer journey maps align the various needs and motivations of consumers with an organization’s touch points to help define the most valuable customer experiences, both online and offline.


Archetypal consumers of an organization's product, services or content. They are meant to empathize with a brand’s audience and illustrate opportunities for improving the experience.

Concept Schematics

Simple, sketch-like insight into possible creative solutions for the online experience.


Simple “blueprint” schematics that represent the underlying framework of individual pages on a site.

Use Cases

Use cases identify actors for a site or utility and define how they interact with the experience in accomplishing pre-determined goals.