Since the first consumer desktop was released, it’s been a never-ending race to create the most portable computer. Over the past 30 years, we’ve gone from computers that you carry in a backpack, to computers you carry in your pocket. This year, Google will be releasing a new product that may eventually complement the smartphone for quick data access.
SEO is a constantly moving target and it’s often hard to stay on top of swiftly changing trends and their implications on search. Here’s our forward-looking take on where SEO is going this year and actions for marketers to consider.
The coming year will demonstrate that the social media landscape is still evolving, morphing and proving to exemplify the axiom of “embrace change”. No longer can we think about “social” as a bolted-on aspect of marketing and communications efforts. It’s ubiquitous and needs to be baked-in seamlessly throughout the experience.
Over my winter break while home from college, I completed an internship for class credit. Digital-first marketing and technology agency Primacy took me under their wing to show me the agency world, which I hope to join upon graduation. During my time here, some of my colleagues asked for my opinions on where, and how, students would be most receptive to colleges trying to advertise to my generation. Being a student myself, here’s what I had to say.
YouTube, the world’s largest video platform and the 2nd largest search engine behind parent company Google, has announced the expansion of its live streaming video service. Live streaming on YouTube was originally only available to a limited group of individuals and YouTube partners who streamed live sports, music and news events like the London Paralympics and U2 concerts. Starting today, and rolling out over the next few weeks, all verified YouTube channels that are in good standing will have the live streaming capability.
Over the past few years a paradigm shift has been underway – a shift that will alter the way we control and use our electronic devices. It is entirely possible that within a few short years, staples of the electronics world such as the computer mouse and your television remote control may be deemed unnecessary…obsolete. Victims of our unquenchable thirst for technological advancement and the desire to more naturally, and intuitively, communicate with the devices we depend on. The idea may seem a bit science fiction, maybe even downright absurd, but we all yearn to interact and control our gadgets in the digital world in a manner that feels more…human.
Relationships are a central part of my life. I put a lot of effort and focus toward my family, friends, colleagues and clients. Even in the age of Facebook, I still send out 100+ birthday cards a year. I believe in making people feel special and staying in constant touch with them. Developing, maintaining and growing personal and professional relationships is a passion for me, one that I’ve been evolving for over 20 years as a marketing professional, primarily on the agency side.
If you’re a digital marketer or SEO aficionado, you likely have noticed the rapid disappearance of organic keyword data available in Google Analytics. What was once a reliable source of information has become replaced with the term “(not provided)” as the most popular referring keyword, representing upwards of 80% of the total organic traffic. So why is “(not provided)” showing up in the keyword report?
Four short stories from Primacy employees on teachers that have made a difference in their lives.
FDA Seeks To Provide Standards For Mobile Health Applications.
The number of “mobile health” apps available to consumers is impressive – over 40,000 are available for download in iTunes and Android app stores combined. Of these, the vast majority have been developed without any clinical evidence and in a review of the FDA 501(k) medical devices database, only about 100 have actually received certification by the FDA.