Independent research firm cites primacy in report of the biggest and most important digital experience service providers

JUL 28, 2017

Independent agency Primacy announced today that Forrester Research Inc. has included the company in the July 2017 Vendor Landscape: Digital Experience Service Providers, 2017 (non-subscribers must pay access). The report “analyzed and built a knowledge base [of] digital experience service providers to help digital business leaders make the best choice,” and Primacy is proud to among the 50+ “biggest and most important” agencies who are the focus of the report.

According to the report, brands “must build digital experiences that are connected across steps in their journeys, personalized to their immediate needs, and familiar on every device they use. That’s hard to do. So it’s no surprise that more than 90% of digital experience decision makers choose to work with service providers that help them design, build, and manage digital experiences and transform the supporting technology architecture and operations.”

“We are very proud to be included amongst this group of agencies,” said Stan Valencis, President of Primacy. “Our continued focus on client delight, tangible business results and innovation has led to a client retention rate of over 98% and yearly growth averaging 15%. The verticals in which we operate are a core focus for us and we believe that a key part of that growth is being able to tap into the current trends and our accumulated knowledge of the needs of customers in those verticals.”

Forrester states that “the best digital experience service providers today bridge [traditional creative, media and technology capabilities] with strong capabilities in five areas: customer experience strategy services, experience design services, data and analytics services, digital experience technology services, and program management and global operations services.” “As the digital landscape changes, Primacy’s growing services including those highlighted by Forrester as well as our brand development and emerging technology capabilities position us to be truly full service digital experience provider for what’s next,” said Stan Valencis.

Primacy delivers innovative technologies within the context of their industry expertise in order to ensure relevancy and help clients connect with customers, with an industry-leading client services mindset.

About Primacy

Marketing doesn’t stand still. New opportunities are a constant, and old ones keep evolving. Against this dynamic backdrop, Primacy helps clients bring “What’s Next” thinking to the business at hand. We’re inspired by technology. Obsessed with data. And led in everything we do by creative ideas. With vertical- specific expertise, Primacy helps clients in healthcare, financial services, higher education, manufacturing and consumer spaces enjoy the “What’s Next” advantage. Our services include strategy, concept, design, user experience, marketing, technology, branding, mobile, and media planning.

With award-winning, meaningful impact that leads to measurable results, it’s no wonder that clients stay with Primacy over ten years on average. A partial list of clients includes Aetna, Amica, Cannondale, EmblemHealth, ESPN, The Hartford, MassMutual, Middlesex Hospital, MIT, Regis University, Sikorsky Aircraft, Smith College, Tufts Medical Center, University of Michigan and Yale New Haven Health. Headquartered in Farmington, CT, we also have offices in NYC, Boston and West Palm Beach. To find out more, visit us at