Primacy Selected as Winner for Digital Innovation in Education by MITX’s What’s Next Awards

JUN 2, 2014

Primacy recognized for its expertise in design and user interface, technology, branding and strategic thinking through its work with Emmanuel College

Primacy today announced it took home top honors in the Education category at the 2014 MITX’s What’s Next Awards for its innovative work with Emmanuel College.

Since 1996, the MITX Award shows have grown to become the largest and most prestigious award competitions in the country for marketing innovations, celebrating the best creative and technological accomplishments emerging from New England.

“As a higher education institution, with such a tech-savvy generation, it is crucial that both current and prospective students have a seamless and enjoyable user experience on our website,” said Molly Honan, AVP, Marketing Communications at Emmanuel College. “It is exciting to have our work with Primacy recognized by the marketing community as we continue our mission to bring the best experience to our students, both on and offline.”

Emmanuel and Primacy partnered to redesign the College’s public-facing website, The redesigned site is dynamic, engaging and informative, featuring improved navigation, overhauled content pages, audience-focused pages, and topic-oriented pages that showcase key aspects of Emmanuel, all driven by an underlying thematic taxonomy. The new site, designed with the increased use of tablets in mind, also features a full mobile version optimized for smartphone users. The mobile version enables access to all content and allows the site visitor to toggle between versions at any point of their experience.

“The MITX Awards recognition for the new Emmanuel College website is an honor,” said Jeff Johnson, SVP, Higher Education Practice Lead at Primacy. “This validates the importance of having a powerful content strategy that is supported by a good UX design. The demand for a multi-channel experience can’t be ignored, especially within the education industry.”

The 2014 MITX Awards winners were announced in 31 categories at a sold-out reception held on May 29 at the Westin Waterfront in Boston. For more information on the 2014 MITX Awards, please visit:

About Primacy

Primacy is an award-winning, independent digital agency that provides unparalleled client service, solution-oriented technology and in-depth industry expertise to deliver engaging experiences that have meaningful impact and measurable, actionable results. Primacy offers a full-breadth of services including design and user experience, marketing, technology, branding, mobile, media planning and buying, and strategic thinking.

Primacy works with a diverse range of clients in verticals including consumer, financial services, health care, manufacturing and higher education. Clients include Amica, Cannondale, CIGNA, EmblemHealth, ESPN, The Hartford, MassMutual, Middlesex Hospital, MIT, Regis University, Sikorsky Aircraft, SunGard Financial Systems, Tufts Medical Center, Quinnipiac University and Yale-New Haven Hospital. The company is headquartered in Farmington, CT with offices in New York and Boston. To find out more, visit

About MITX

Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit