Back

SalesForce Developer

Department: Marketing
Office: WPB

Primacy is seeking a versatile, highly-motivated Salesforce Marketing Cloud Specialist to help us create new solutions, improve existing processes and solve problems innovatively. Supporting clients across a range of industries, you will need to be a strong communicator and work alongside tech leads, account managers, marketing planners, and project managers to ensure client success.  

Responsibilities 

  • Creating new digital communication campaigns to drive better customer experiences through comprehensive, cross-channel, communication journeys and design
  • Partner with strategy teams to develop and implement advanced email and multi-channel campaigns that support customer journeys and provide insights for further optimization; deploy automations, triggered emails, user-initiated emails and A/B tests with Automation Studio and Journey Builders
  • Monitor Journey Campaign performance in conjunction with the Business Analytics group, identifying opportunities to make them more effective, thereby driving better customer engagement and achieving business goals
  • Administrator of Salesforce Marketing Cloud -- manage the software, architecture and provide support to clients, including the implementation of new subscriptions and the integration of Marketing Cloud to other Clouds and/or databases
  • Knowledge of data management using Data Extensions and SQL; build and manage databases with the ability to leverage behavioral data and CRM attributes
  • Knowledge in AMPscript; ability to create personalized experience and leverage data to perform advanced functions
  • Proven success in the design, development, testing, and deployment of third-party integrations within Salesforce Clouds

Qualifications

  • Minimum 3+ yrs Salesforce Marketing Cloud experiences
  • Experience with Journey Builder, Email Studio, Analytics Builder, Mobile Studio, Automation Studio desired
  • Content Builder and dynamic email creation
  • Good understanding of marketing processes and tactics (ex: A/B testing)
  • Certifications Preferred: Salesforce Marketing Cloud Consultant *and/or* Salesforce Certified Marketing Cloud Email Specialist; Salesforce Administrator
  • Team contributor with ability to complete jobs independently. Excellent time management and communication skills

We'd love to hear more.

Please complete the form below to apply for a job with Primacy. All bold fields are required.